TCF Permissions

IAB TCF defines a list of activities for which the consent can be required, they are:

Purposes

• Purpose 1 - Store and/or access information on a device

• Purpose 2 - Select basic ads

• Purpose 3 - Create a personalized ads profile

• Purpose 4 - Select personalized ads

• Purpose 5 - Create a personalized content profile

• Purpose 6 - Select personalized content

• Purpose 7 - Measure ad performance

• Purpose 8 - Measure content performance

• Purpose 9 - Apply market research to generate audience insights

• Purpose 10 - Develop and improve products

Special purposes

• Special Purpose 1 - Ensure security, prevent fraud, and debug

• Special Purpose 2 - Technically deliver ads or content

Features

• Feature 1 - Match and combine offline data sources

• Feature 2 - Link different devices

• Feature 3 - Receive and use automatically-sent device characteristics for identification

Special features

• Special Feature 1 - Use precise geolocation data

• Special Feature 2 - Actively scan device characteristics for identification

The complete list with descriptive information can be found on IAB TCF section.