Next14 CMP

Consent Management Platforms (CMPs) are platforms designated to centralize and manage transparency for the consent and objection of the users of a website or APP.

CMPs can read and update the legal basis of a company that participates in the delivery of digital advertising (commonly referred to as a vendor) within a publisher’s website, app, or other digital content. Vendors declare their legal basis and purpose for accessing a user’s device or browser, or processing their personal data in the Global Vendor List (GVL).

Next14 CMP is IAB TCF 2.0 compatible CMP registered to the IAB CMP programme. Next14 also supports Google 3rd party vendors.

Next14 CMP works with either with:

Activities

IAB TCF defines a list of activities for which the consent can be required, they are:

Purposes

  • Purpose 1 - Store and/or access information on a device

  • Purpose 2 - Select basic ads

  • Purpose 3 - Create a personalized ads profile

  • Purpose 4 - Select personalized ads

  • Purpose 5 - Create a personalized content profile

  • Purpose 6 - Select personalized content

  • Purpose 7 - Measure ad performance

  • Purpose 8 - Measure content performance

  • Purpose 9 - Apply market research to generate audience insights

  • Purpose 10 - Develop and improve products

Special purposes

  • Special Purpose 1 - Ensure security, prevent fraud, and debug

  • Special Purpose 2 - Technically deliver ads or content

Features

  • Feature 1 - Match and combine offline data sources

  • Feature 2 - Link different devices

  • Feature 3 - Receive and use automatically-sent device characteristics for identification

Special features

  • Special Feature 1 - Use precise geolocation data

  • Special Feature 2 - Actively scan device characteristics for identification

The complete list with descriptive information can be found on IAB TCF section.

NextProof of Consent

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